Become a sought after brand when you target the right people with the right message without wasting time and resources trying to reach everyone.
Here’s how:
We’ll talk business goals and dreams, target audience, competitors, positioning, messaging, and more to be sure that your brand will be set up to connect authentically with your ideal clients.
Your personalized Brand Strategy Guide will be developed, setting you up for long-term success. Your guide will lay out your brand’s unique story, your ideal client’s journey, and give you the tools and confidence to speak directly to your target audience in an authentic and consistent way.
Once you’ve reviewed and approved your Brand Strategy Guide, it’s time to put it to work! The guide will be foundational in all messaging and design going forward, and will make it easy for your team to communicate your unique brand in person and online.
What if you could…
Have a clear understanding of who your ideal client is and what really matters to them, so you could communicate compelling solutions that set you apart
Attract the right people who value what you offer and want to work with you over the competition
Have a plan with repeatable steps that enables you to connect with your ideal customers both online and off.
Feel amazing knowing that you’ll be better serving your ideal customers with the solutions and products they most need
Tackle every aspect of your marketing with confidence, rather than spending hours trying to reinvent the wheel each time
Um…what is Brand Strategy anyway?
We’re glad you asked.
Simply put, Brand Strategy is a plan that a brand follows in order to connect with its target audience, differentiate from its competitors, and achieve its goals. Your favourite brand didn’t get that way by accident. We consider strategy a crucial first step when designing visual brands and websites.
Creating a brand strategy means you won’t be wasting your time or resources on the wrong people, or missing opportunities with the right people. It creates a road map for messaging and visuals in every part of your branding, from your logo and website to social media and print.
How will Brand Strategy benefit me?
Identifying goals and dreams for your business, naming your target audience, assessing your competitors, and understanding your positioning in the market ensures your messaging will connect with your ideal clients and you’ll be better set up to avoid wasting resources in places that don’t grow your business.
Deliverables
We’ll build you a detailed custom Brand Strategy Guide. This guide will be used to build your visual brand and website, and will equip you and your team to easily communicate your value and unique selling points directly to the people who matter, both online and in person.
Your guide’s value reaches beyond building your branding and website. Having the guide to refer to makes it easier for you to make business decisions, making it clear what audience you’re targeting and how you can best serve them to keep them coming back.
When can we start?
As a small design studio committed to quality service and efficient project timelines, we take on a limited amount of projects at a time. To ensure that we can work with your schedule, book a free call with us to see if we’re the right fit, and we’ll get you scheduled in!
FAQ
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As a small business ourselves, we know the importance of good investments that help our business grow. While we’ll never tackle a project without a plan for success in place, different companies require different levels of Brand Strategy. Each project begins with a 20 minute consult to discuss your goals and needs. From there, we’ll make recommendations and create a plan that will get you where you want to go.
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First off, a huge congrats on starting your business! We love working with first-time entrepreneurs and we’re committed to providing services that enable new businesses to hit the ground running, and still have a strong foundation and a unique voice to stand out in the market. We offer condensed versions of our services that put some more of the legwork in your court, but ensure that you’re comin’ in hot. Don’t be shy, and get in touch!
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Yes…. probably. We want to ensure our clients have the best chance at success, so we’ll start with an assessment to make sure your brand is set up to help get you there. From there we’ll make a plan to get you ready to shine online!
Our clients loves that we are a one stop creative agency
Len Stam, BLJ Group
Chelsea was able to understand what we needed and worked hard to create clear, actionable messaging that really resonated with our potential clients. As business owners, our time is precious, but working with Chelsea was effortless.
Michael Raap, John Calvin Christian School
From the start of the project till its completion Chelsea is engaged, purposeful, innovative and has created memorable designs for us. Her approach has helped tell our story and has contributed to success in our branding. Chelsea has exceeded all of our expectations. I highly recommend Third Floor Design for all your design needs.
When all you have is a hammer, everything looks like a nail
On the other hand, when all you have is a hammer and nothing seems to be a nail any more, you might give up swinging.
Brand Strategy is a chance to figure out what tools you need for your brand to be its best, and how to use them effectively and efficiently in a way that works for you and your team, so you can get back to… ahem… nailing it.